News — Coca Cola

Why A Bottle Of Coke Cost 5 Cents for 70 Years

5 cents Coca Cola Eisenhower Lawyers Soda Prices Vending Machines

One of the ways Cool Culinaria dates a vintage menu is by looking at the prices of the food and drink on offer and comparing them to other years. We could never work out why the cost of a Coke remained at five cents through several decades until we heard a fascinating piece on NPR by David Kestenbaum. He reported that the price remained at a nickel throughout three wars, the Great Depression and against the onslaught of competitors because two lawyers bought the bottling rights in 1889. Two Emory University Economists, Daniel Levy and Andrew Young, investigated the fascinating story...

Read more →