Veeraswamy, London 1959
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Veeraswamy is an Indian restaurant in London, located at 99-101 Regent Street. It was opened in 1926 by Edward Palmer, an Anglo-Indian retired British Indian Army officer, the grandson of an English general and an Indian princess. It is the oldest surviving Indian restaurant in the United Kingdom. In its early years, Veeraswamy served Anglo-Indian cuisine, but in recent decades, based on the popularity of authentic Indian food in the UK, has served a menu of regional Indian cuisine, including dishes from Punjab, Lucknow, Kashmir, and Goa. Edward Palmer used the name E. P. Veeraswamy for his food business and the book; Veeraswamy was his grandmother's family name. Initially it was spelled Veerasawmy, it became Veeraswamy because of a printing error.
Veeraswamy in Regent Street was not the first Indian restaurant in Britain (one had been opened by Sake Dean Mahomed in 1810), or the only one in 1926, but it was probably the first high-end one, and one of the first to cater to a largely European (though initially admittedly mostly ex-Indian Civil Service and Indian Army) clientele. It was certainly the first to cater to European royalty. The restaurant was taken over by Sir William Steward in 1930. He was married to a singer and artist of the time Greta Gaye. Throughout the 1930s trade was very difficult but the couple used great resourcefulness and came through the challenging times. In 1915 Veeraswamy published a recipe book, Indian Cookery for Use in All Countries, which is still in print today. In the 1940s and 1950s the restaurant became a great success. The first ever curry in a can was introduced under Veeraswamy Food Products brand in the early 1950s. The restaurant was sold by Sir William in 1967. The food products business under the Veeraswamy name continued to be owned by the couple into the 1990s.
The restaurant decor was updated a number of times, and adopted an ultramodern theme in the late 1990s; however, for its 80th anniversary in 2006, it was redecorated in a 1920s motif. Veeraswamy is currently owned by the Chutney Mary group.
Each order includes a print of the interior menu.
All printed in USA.
