{"product_id":"goldsmiths-memphis-1956","title":"Goldsmith's, Memphis 1956","description":"\u003cp\u003eGoldsmith's was a department store founded in Memphis, Tennessee, in 1870 by German immigrant brothers Jacob and Isaac Goldsmith. Its famous cursive-script logo was designed by Margaret Grace, a Goldsmith's advertising employee, in October 1946. \u003c\/p\u003e\n\u003cp\u003eThe brothers opened it as a dry goods store on Beale Street and then relocated in 1895 to a larger location in a Beaux-Arts building on Main Street, where it remained for most of the 20th century.\u003c\/p\u003e\n\u003cp\u003eMemphis-born, Memphis-owned and Memphis-managed was the proud boast on the cover of this elegant and colorful mid-century menu for the in-store restaurant, dated 1956.\u003c\/p\u003e\n\u003cp\u003eAs you will see from the interior menu, shoppers had an extraordinary choice of things to eat, and minimum service was 25c per person.\u003c\/p\u003e\n\u003cp\u003e‘Goldsmith’s Restaurant is proud to be the one and only eating place in any Memphis department store recommended by Duncan Hines,’ it says at the bottom of the food list.\u003c\/p\u003e\n\u003cp\u003eDuncan Hines (1880 –1959) was an American author and food critic who produced restaurant ratings for travelers. A former traveling salesman, he began selling his paperback book Adventures in Good Eating in 1935, had a food column in newspapers across America three times a week and licensed his name as a brand that continues to this day.\u003c\/p\u003e\n\u003cp\u003eGoldsmith’s grew into a department store chain and was an integral part of the Mid-South’s shopping history.\u003c\/p\u003e\n\u003cp\u003eIt was the first store in Memphis to install air-conditioning, wooden escalators and a mechanical credit system called Charga-Plate.\u003c\/p\u003e\n\u003cp\u003eGenerations of children flocked to see the store’s Enchanted Forest, an historic holiday attraction that originated as an elaborate window and floor display at Christmas time. Goldsmith's also started its Christmas Parade at least a decade earlier than Macy’s, which started in 1924.\u003c\/p\u003e\n\u003cp\u003eFederated Department Stores acquired Goldsmith's in 1959, although the Goldsmith family continued to run it. In March 2005, the Goldsmith's nameplate was officially retired and replaced by Macy's.\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003eGallery quality Giclée print on natural white, matte, 100% cotton rag, acid and lignin free archival paper using Epson Ultrachrome HD archival inks. Custom printed with border for matting and framing.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cb style=\"line-height: 1.2;\"\u003eEach order includes a print of the interior menu.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"line-height: 1.2;\"\u003e\u003cb\u003eAll printed in USA.\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Vintage Menu Art","offers":[{"title":"8.5x11\" Archival Print (Unframed) $25.00","offer_id":45533162209382,"sku":"8.5x11\"","price":25.0,"currency_code":"USD","in_stock":true},{"title":"11x14 Archival Print (Unframed) $30.00","offer_id":45533162242150,"sku":"11x14 U","price":30.0,"currency_code":"USD","in_stock":true},{"title":"13x19 Archival Print (Unframed) $40.00","offer_id":45533162274918,"sku":"13x19 U","price":40.0,"currency_code":"USD","in_stock":true},{"title":"16x20 Archival Print (Unframed) $55.00","offer_id":45533162307686,"sku":"16x20 U","price":55.0,"currency_code":"USD","in_stock":true},{"title":"20x24 Archival Print (Unframed) $85.00","offer_id":45533162340454,"sku":"20x24 U","price":85.0,"currency_code":"USD","in_stock":true},{"title":"24x36 Archival Print (Unframed) $135.00","offer_id":45533162373222,"sku":"24x36 U","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0131\/3352\/files\/goldsmiths-memphis-1956-posters-prints-visual-artwork-197.webp?v=1776962731","url":"https:\/\/vintagemenuart.com\/products\/goldsmiths-memphis-1956","provider":"Vintage Menu Art","version":"1.0","type":"link"}