Two elegantly dressed ladies peruse artworks in the company of an elaborately mustachioed man in this amusing menu cover from the 1970s.

The Dixieland Restaurant was a popular diner along Kingston Pike, a highway that connects downtown Knoxville with West Knoxville, Farragut and other communities in this part of Tennessee.

Now the area is home to malls and shops but in the 1970s, there were only a handful of places to eat. The C’est Bon restaurant was more upscale, with banqueting facilities for 1,000 – quite an extraordinary number if you think about it,

At the time Knoxville was enjoying its heyday of jazz clubs such as the Carnival, the Pom Pom Club and The Melody and many restaurants remained open till the wee hours to accommodate the musicians who played at these establishments.

We’re assuming this menu image featuring the two matrons in their little hats, fur stoles and jewelry was an attempt to attract the ladies-who-lunch crowd in that era.

Courtesy Private Collection.