From neverquitelost.com: “The Club Café opened in 1935, five years after the Santa Rosa stretch of Route 66 was completed; its blue-tiled frontage and smiling ‘Fat Man’ logo, a happy gent wearing a polka dot tie and looking delighted after, presumably, dining on the Club Café’s home cooking, became well-known to thousands of travelers on Route 66.

But, by the time I-40 bypassed the New Mexico town, people didn’t want home cooking. They wanted a quick stop at one of the generic fast food places just off the interstate. 

The Fat Man looked dated in the face of the ubiquitous clown and southern gentleman. In 1992, the Club Café closed its doors forever.”

Santa Rosa is famous for its many natural lakes, an anomaly in the dry desert climate surrounding it. The most famous of these is Blue Hole, a popular spot for diving, where cool 61 °F water forms a lake over 81 feet deep.