Alfred's, Atlantic City 1960s
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New Jersey has the world's highest concentration of boardwalks, originally built to keep beach sand out of seaside hotels. The iconic structures span the coast, with the Atlantic City Boardwalk (opened in 1870) officially recognized as the world's oldest, longest (spanning about 5.5 miles) and busiest.
There are still some historic Italian restaurants in Atlantic City deeply rooted in the city's Prohibition past, with those roots tracing back to the historic Ducktown neighborhood, which historically served as the city's Italian American enclave. It’s nickname, of course was ‘Little Italy.’
These establishments evolved from Prohibition-era speakeasies and boarding houses into enduring mainstays of the South Jersey culinary scene.
We are still piecing together the history of this amusing 1960s menu.
Alfred's Villa was an iconic, upscale Italian American restaurant formerly located at 3413 Pacific Avenue in Atlantic City, New Jersey. Famous for its elegant, multi-room dining in the city’s pre-casino era, it opened in the 1920s and was destroyed in a fire in the 1960s.
Alfred’s, depicting the owner as a king on a throne and attended by two chefs, was located at Maryland Avenue at the boardwalk and offered similar fine dining with white tablecloths, formal cutlery and flatware. Customers sat in a huge room decorated with Italian murals.
We believe both Alfred’s are related in some way – and will update when we find more.
Each order includes a print of the interior menu.
All printed in USA.