Snow White Drive-In, St Joseph MO 1950s
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Walt Disney’s Snow White and the Seven Dwarves premiered in 1937 and opened in American cinemas nationwide in 1938.
This led to drive-ins and restaurants across the country adopting the name of Disney’s famous young heroine as a tribute to the animated masterpiece - no doubt hoping the film’s popularity would rub off on their establishments.
The Snow White Drive-In opened in 1939 in St Joseph, Missouri, and the influence of the film is evident in this local artist’s menu cover.
The Seven Dwarves, portrayed in the film as industrious and singing laborers who work at a jewel mine and return to a cozy cottage every night, are depicted on the front cover wielding a lantern and kitchen instruments. Dopey lags behind.
There’s a waitress in uniform, bearing a tray of food and coffee. She’s not as pretty as the original character, certainly, but she has a welcoming smile and red, bow-tied shoes.
This establishment was famous for its thick milkshakes and double-decker ‘Big-un’ cheeseburgers and was a favorite hangout for families till it closed in 1991.
The drive-in’s magnificent and multi-colored neon sign- showing the proprietor’s first name Stan - was captured for posterity in 1988 by renowned roadside architecture photographer John Margolies, whose archival images are preserved today in the Library of Congress.
Each order includes a print of the interior menu.
All printed in USA.
