Primadonna Cafe, Reno 1950s
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The Primadonna Club was a popular, mid-century casino in downtown Reno, Nevada, recognizable for its striking exterior which featured a row of 20-feet-tall, vintage showgirl statues.
It’s no surprise therefore, that the club’s menu also featured a showgirl – Queen of the Hamburgers, complete with tomato earrings.
This hamburger lady was typical of the unique humor of Reno's mid-century gaming era.
Ernest Primm (1908-1981) opened his Café Primadonna on a former bank along the west side of Reno’s North Virginia Street in the 1950s and obtained a gaming license in 1955. He commissioned the attention-grabbing façade of five showgirl statues in 1964.
In the 50s, he also purchased land on the State Line on the Nevada -California border, about 40 miles south of Las Vegas on the I-15. He established a motel and coffee shop and then Whiskey Pete’s hotel and casino and various other properties.
Less flashy and kitschier than Las Vegas, State Line was a popular spot for gamblers in the 90s. It was renamed Primm in Ernest’s honor after his death.
In the 1970s, the Primadonna Club was sold and the building transitioned through several iterations, operating as the Sahara Reno, the Reno Hilton, the Flamingo Hilton Reno, and the Golden Phoenix. The statues were removed in 1979.
The former Primadonna Club is now Siri’s Casino.
Each order includes a print of the interior menu.
All printed in USA.